March 01, 2004
badass coffee
there's a new coffee shop downtown, at the corner or 3rd and Market. The location is bad enough. The name is worse: Bad Ass Coffee. Apparently it's a chain of sorts. And apparently it's a Hawaii thing. They claim to serve 100% Kona coffee. I'd be interested to know if that's really true.
Apparently the franchisee has no idea what kind of place this town is. Two words: Bible Belt. About half the population will not go in to that shop simply because of the name. The cheesy Hawaiian decor is nearly as offensive as well. And if you know that corner, not only is it a 1/2 block from Greyfriar's (and Panera for that matter), it's just a bad corner for a place that depends on walk-up customers.
Bad Ass? Half Ass? Dumb Ass? Yikes.
Posted by bobw at March 1, 2004 09:37 AM
Probably lots of people will be rebellious enough to like the name. I might be tempted, but my loyalty is, obviously, forever committed to the Friar.
Did you know Malcolm got married in GF's yesterday? It actually is kind of interesting to think about--it would be a unique place and you would definitely have to pare down invitees to 'real close friends and family who actually give a rip.' =)
I imagine a lot of the hipster crowd might like that sort of thing.
From what Ian's told me, it is possible to serve 100% Kona, or Jamaican Blue Mt coffee, and still not be serving good coffee. It had something to do with the differing grades of coffee being exported. AKA, if they can afford to server 100% Kona coffee, then they probably arent getting the good stuff.
Ass does not normally inspire thoughts that make me want to eat or drink. I once knew someone who always said things smelled like ass. So when I read that I immediately envisioned coffee that smells like a monkey's butt.
Hurray for Malcolm! I'll have to tell Erik. Did you know he's going to be a Dad like you? He's really excited. Also, have you ever heard Malcolm speak Wookie? He's good.
cool. I've actually never met Malcom, but I know who he is. we were downtown yesterday and caught a glimpse of the festivities. the shop has never looked better.
the hipsters might like the name of the new shop, but from what I remember, hipsters dont make you much money. they get a cup and sit there for hours (not that there's anything wrong with that). the cashflow comes from the stock broker types, who get their $4 latte on their way to (and possibly from) work every day. but I havent been in the biz for a while.
When exactly did coffee get perverted into something hyperbolic? Coffee blends are one thing, but when you get into the specialty nonsense that the Starbucks ilk offer...
"I'll have a half house blend, with one quarter French roast, one quarter Columbian toff, half-caff, low-fat, with heavy steam, whipped, no cream, shaken not stirred, and a partridge in a pear tree..."
http://www.coffeegeek.com/
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